Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.

A couple paragraphs down you’ll see they have Tim Berners-Lee, the guy credited with “inventing the World Wide Web”, if you can really credit one guy with that, as saying,

Tim Berners-Lee, inventor of the World Wide Web, has questioned whether one can use the term in any meaningful way, since many of the technological components of Web 2.0 have existed since the early days of the Web.

Now, I won’t say I never use the term. I use the term on some occasions because people will shake their head and I can go on with whatever real point I’m trying to make about their communications. But generally I try to stay away from Web 2.0 and just use the term web with some sort of descriptor.

Don’t be fooled by terms. What you need to keep in mind is that the web is just a huge communications channel with many subchannels (blogs, wikis, forums, listserve, YouTube, LinkedIn, Facebook, Flickr, Twitter, etc.). Each of these subchannels can serve a different purpose in your communications strategy. Call em Web 2.0 if you like but they’re still just tools for you to use effectively…or ineffectively.