I occasionally read articles talking about the declining importance of antivirus. I disagree totally. Here’s a great write-up from the Download Squad on some free antivirus programs.
I consider myself a more advanced user of the web and of computers. And the biggest, nastiest, sweatiest moments of my computer experience have generally centered around some sort of virus scare.
There is nothing scarier to me then when I’m running my maintenance scan and that warning starts blaring. The system on my main production computer is avast! When it detects a virus a huge nuclear warning like icon comes up with an accompanying siren. Yes, it grabs your attention.
I used to be a big Norton fan but they’ve lost my business over the years. The product got too slow and started to interfere with other valid software. So as usual, I was able to find some free alternatives. I can recommend avast! or AVG Free.
They’re at the top of the list from the download squad and that’s no surprise. They’re pretty popular. So if you’re reading one of those articles that says antivirus isn’t as important as it used to be because everything is cloud based…well, I might have a bridge to see you really cheap
Will…not…speak…of…Facebook. Forget it, I’ve got to say something.
If you just came out of your cave, you’ve missed the whole Facebook Terms of Service update and revert debacle. Here’s the timeline to get you up to speed:
- Consumerist notes the change to the Facebook TOS. Here’s the Mashable version, it’s a little shorter.
- Everybody freaks and I mean freaks out.
- Facebook responds saying, it’s still yours, don’t freak.
- Some interesting debate breaks out.
- Good article from Techcrunch on the complications.
- Nice article from Chris Brogan, one of my favorites, that brings up some good points.
- Uproar continues.
- Ironically enough, someone starts a Facebook group protesting the new TOS. Now sitting at more than 100,0oo members.
- Facebook reverts back to old TOS and starts a Facebook Bill of Rights and Responsibilities group.
Whew. That was quick. So here’s my two cents.
Common sense still rules. If you put it on the web, you’ve lost control already if control is really what you want. I can somehow copy just about any video, graphic or audio file you can come up with. And I”m not really that good.
I do host my web content on server space that I purchase but I do that so I can ensure a proper back up is done. I have no illusions about being able to keep others from taking my content. Neither should you. If it’s really that valuable to you, you probably aren’t going to be able to put it on the web.
I’m glad I wasn’t going to speak of Facebook.
Now, my real point of news for the day.
This is a great post from ReadWriteWeb about how the United States Department of Health and Human Services engaged in a heavy social media push to inform citizens about the health risks and product recalls. It’s a great example of what I tell people every day.
The web is now an assortment of communications channels. Blogs, wikis, forums and services like Facebook, LinkedIn, YouTube, etc. Massage your message as necessary to fit the specific channel but use as many channels as appropriate to engage your audience.
They all have slightly different value propositions and, here’s the thing, we now have more choices than ever on how we consume information. Hit them in as many ways as you can.
Finally, how about this. Surgeons using twitter during an operation. You gotta read it to believe it. That image above is from the story on CNN of the doctor using twitter during the operation. Can anyone see the screen?
This, ladies and gentlemen, is how the web is going to keep expanding into your lives. Don’t worry. It’s going to be ok. Well, until Skynet becomes self aware anyway. How do you think the web is going to change us?
I’m always looking for stats on users and social media. One of the few things most people seem to be able to understand is numbers. If I’m talking about the value of conversation, listening, participating, etc. their eyes glaze over. But if I say well Facebook has 150 million users, that they seem to get that. Of course they generally have no idea what their audience is in that 150 million or how to communicate with them but I guess that’s why they bring in people like me.
Anyway, I’m browsing around and come across a story on emarketer with some good stats. The usual stuff like “eMarketer estimates that in 2008 nearly 80 million people, 41% of the US Internet user population, visited social network sites at least once a month, an 11% increase from 2007.” Stuff I can use.
But what strikes me is this. “Plenty of users, but marketers can’t yet take them to the bank.”
Now, there are those that will dispute that. Dell claims Twitter has produced $1 million in revenue over the past year and a half through sale alerts. It’s about half way down the article. The article goes on to say that there are now 65 Twitter groups on Dell.com, with 2,475 followers for the Dell Home Outlet Store. But I digress.
What I need you to understand is that the point of social media is not to take people to the bank. It really isn’t. And if you turn your social media channels into sales calls, you will lose.
The value of the conversation. That’s the point to social media. I talk quite a bit about that when I’m out with clients or at events. Just think about that. The value of the conversation.
What does that value represent to you?
The one game a year that my wife and kids don’t miss is of course the Super Bowl. The fellas watch it for the football but my wife, of course, loves the commercials. My favorites this year were the Clydesdales (I always like those) and the baby traders. How about you?